We create world-class digital products that unlock human potential

Our studio designs, builds and ships inspiring products that motivate positive change.

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Unlocking potential with

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Bringing bold ideas to life

  • Fuelling creative journeys
  • Applying a games mindset
  • Moving at speed
  • Pioneering new thinking

The PLAY way

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Player first

Spun out of the world’s most successful game studios, we serve players, not users, and we always put them first.

We channel a unique games mindset to deliver consistent, evergreen engagement - playfully and professionally.

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Behaviour experts

We know that engaging products have the power to unlock human potential.

Our products build habits, inspire positive behaviours and surface insights that can help anyone improve and self-actualise.

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Bold partners

We partner with forward-thinking businesses to help them grow and think differently.

Reimagining everyday challenges like productivity, wellbeing, L&D and collaboration, we reposition the ‘have to do’ to the ‘want to do’.

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So passionate about
products, we build our own


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Great culture is everyone’s business

Harnessing gamification, AI and social, Totem helps businesses nurture and measure their culture in real-time.

Powering great cultures at

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All challenges accepted

We’re big thinkers, innovative creators and skilled builders.

Led by experience and motivated by making positive change, we'll bring your boldest ideas to life.

The Handbag Factory
3 Loughborough Street
London | SE11 5RB

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