Game design for public service

This report examines how gamification, the application of game mechanics to non-game contexts, can contribute to solving public sector issues to do with engagement and behaviour change.

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What’s in the report

Using a three-tiered methodology: assessing startup case studies, expert opinions, and audits of data-led opportunities, this report identifies six key areas where gamification as a tool aligns with the achievement of government goals.

For each area of focus, the report discusses internal and external strategies for where gamification as a design tool can improve public sector services.

What we cover:

  • What is Gamification?

  • Gamification in the public sector

  • A Roadmap for utilising Gamification

  • Recommendations for specific areas