This report examines how gamification, the application of game mechanics to non-game contexts, can contribute to solving public sector issues to do with engagement and behaviour change.
Game design for public service
What’s in the report
Using a three-tiered methodology: assessing startup case studies, expert opinions, and audits of data-led opportunities, this report identifies six key areas where gamification as a tool aligns with the achievement of government goals.
For each area of focus, the report discusses internal and external strategies for where gamification as a design tool can improve public sector services.
What we cover:
- What is Gamification?
- Gamification in the public sector
- A Roadmap for utilising Gamification
- Recommendations for specific areas