What’s in the report

Using a three-tiered methodology: assessing startup case studies, expert opinions, and audits of data-led opportunities, this report identifies six key areas where gamification as a tool aligns with the achievement of government goals.

For each area of focus, the report discusses internal and external strategies for where gamification as a design tool can improve public sector services.

What we cover:

• What is Gamification?


• Gamification in the public sector


• A Roadmap for utilising Gamification


• Recommendations for specific areas